Organic & Paid Advertising

tips_and_updates Make the most of Google Analytics & AdWords

Training with Google Ads and Analytics

All courses are tailored to your organisation.

I work with your existing website, Google Analytics & AdWords accounts to help get you started.

Practical workshops and course content will cover the areas most useful to your organisation and might include:

  • Google Analytics training
  • Google Ads trainig
  • Online marketing
  • SEO training

Find out how to make the most of Ads and Analytics at a basic level, or start using these tools at a more advanced level - either way, Taylor Made will move you forward.

All courses are organised to cover the areas most useful to your organisation. This might include:

  • Advice on your current AdWords set up and the next steps to improve performance
  • Finessing your Google Analytics reporting
  • Tips to improve your ROI
  • Keyword research
  • Assessing the competition
  • Optimising ad-text and landing page relevancy
  • Google Shopping setup and/or optimisation
  • Optimising your Meta Ads - Instagram / Facebook
  • Reviewing your website content to ensure you are fully optimised

SEM campaigns, whether they be Meta Ads, Google Ads or SEO focussed, can be a valuable way of increasing traffic to your site and boosting sales. If not managed carefully however, they can be costly and confusing.

On a typical AdWords training course, I will review your current AdWords account and identify places where improvement can be made. I explain the cause of any issues in the account and guide you on how to spot and avoid them in future. All of this will be centred around your own business strategy, KPIs and long term goals.

Having managed AdWord campaigns, Analytics accounts and carried out SEO projects for many SMEs, I understand the real life limitations businesses come up against when running their own websites.

I believe everyone can get a lot more value out of training when it's focussed on their own projects. It's also how I have always preferred to learn … on the job. That's why I'm wary of generic training sessions regarding the management of your website marketing. We will talk, I will get to grips with what you are looking to achieve, your current level of knowledge, available budget and resources and then I will put together a training session that's going to offer you the most value.

Training might be a few hours or spread over a few days. It's up to you, your budget and how far you want to take your team.

Contact me for a better idea of what I can help you with or visit the pricing page for a ballpark cost outline.

"A very enjoyable training session that has focussed us on an achievable marketing strategy. Natalie's enthusiasm and knowledge has been a great help in planning our third year of business."

Nicola Beglin & Jenny Carter. In Bloom Devon